Insight: Issue 87 (13 April)

It’s Wednesday, it’s Spring and it’s almost Easter….

…time for a serious dollop of events news, tastier and sweeter than the Buttons Easter egg you’ll get from your Nan (other Easter egg brands are available). In this week’s box of delights, we have:

Let’s Get Digital launches initiative to help Ukraine; Digital is here to stay, proclaim EMC3; Glasgow’s Kelvingrove Park hosts a major 3 day summer festival; Newcastle’s ‘This is Tomorrow’ festival cancelled due to oversaturated market; and three wise women share their strategic thinking.

C’mon events bunnies, let’s hop in….

Let’s Get Digital launches Ukraine initiative

Groningen based online and hybrid event platform provider Let’s Get Digital, has launched a fantastic initiative to support Ukraine. Aside from opening their office and donating, the company will also support Ukraine with their technology and services.

What does this mean? In a nutshell, they will offer their virtual event platform and services free of charge to anyone organising any type of event to help with the situation in Ukraine – from fundraising to healthcare/educational conferences.

Upon submission, the company will assess each application and decide how they can best support it. If you are organising an event that contributes to improving the situation in Ukraine? Then sign up via this page: https://letsgetdigital.com/en/host-your-event-to-help-ukraine-for-free/

Well done to all involved – massive doff of the cap.

“Digital is here to stay,” says emc3

Yes indeed y’all, as we’ve proclaimed many times on these here bulletins, virtual and hybrid events are going nowhere anytime soon. Emc3, a full-service events agency based in London, have confirmed that they are currently experiencing a substantial increase in demand for hybrid events.

Josh King, sales and marketing director, also went on to say, “It’s great to see how technology is being applied creatively to make events more immersive and engaging. The future is bright for the events industry.”

The future’s bright – the future’s hybrid. Thinking of adding a digital element to your next event? Speak to our team of experts and we’ll help bring your event to live, both physically and virtually. Read more about Cameron’s Virtual and Hybrid offering here.

Glasgow’s Kelvingrove Park to host major Summer Festival

Upcoming good times alert! Dandelion, an ambitious creative programme taking place across Scotland in 2022, have announced a major outdoor festival for Kelvingrove Park Glasgow.

Taking place over 3 days in June, the first Dandelion festival will transform the park with a mix of live music, interactive walkabout theatre, science and creative activities for all the family, talks, food and workshops. The goal? A desire to reimagine our relationship with food and the planet. The best part? It’s completely free.

Commissioned by EventScotland and funded via the Scottish Government, Dandelion is Scotland’s contribution to UNBOXED: Creativity in the UK, a nationwide programme of creative events and engagement. Dandelion brings together artists, scientists, performers, and technologists to present a six-month series of events and programmes throughout Scotland, starting on April 28.

Further details about the wider Dandelion programme will be released at the end of April.

This Is Tomorrow Festival cancelled due to “oversaturated market”

On the flipside, the organisers of Newcastle’s This is Tomorrow Festival have announced its cancellation for 2022, citing and oversaturated market. They said,” With an oversaturated market, the ongoing economic crisis and rising costs, 2022 is the wrong year for the festival to expand further.”

Organisers also shared that they were “working on some noise modelling” ahead of 2023 so they could, “minimise any disturbance for residents and maximise the experience for festival fans”.

Those who have purchased early bird tickets will be refunded, according to the festival spokesperson. The music festival which was to feature Sam Fender and Gerry Cinnamon as headliners, will now return in May of 2023.

Three wise women share their strategic thinking

Finally, Stephanie Selesnick of Exhibition World spoke at length with three smart and talented exhibition industry entrepreneurs – former CEO and current strategic advisor to MJBiz; Jennifer Hoff, president and owner, Taffy Event Strategies and president of Trifecta Collective; and Jo-Anne Kelleway, international ambassador, Freeman and formerly founder and CEO of Info Salons Group.

This fascinating insight covered a number of topics, from building a business and professional betrayal to selling a show and ambitions for the next year.

Have a happy and peaceful Easter Event Profs!

#EventsWithUkraine